Gigaom Research Report
Workhorses and Dark Horses - Digital Tactics for Customer Acquisition
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Gigaom surveyed 300 U.S. digital marketers and found what tactics they use throughout the funnel from awareness to acquisition to conversion to retention. The results: spending is up, email is the go-to, and referral marketing shines for acquisition and conversion, driving at least 35% of new customers for almost half the marketers who use it. Download the full report for the complete findings.