Drive Word of Mouth at Scale with
Facebook’s Open Graph
Facebook’s Open Graph presents a unique opportunity for brands to harness the voice of their customer advocates.
The Extole White Paper, What Facebook’s Open Graph
Means to Marketers, outlines:
- The History of Facebook’s Open Graph
- What Facebook’s Open Graph Means for Digital Marketing
- The Benefits of Facebook’s Open Graph for Marketers
Today's exponential increase in digital content sharing has fundamentally changed the way consumers and brands interact. The power of word of mouth (WOM) is at the heart of the change and brands now need to harness the power of their customer advocates to get them to spread the word. Facebook's Open Graph enables brands to capture stories anywhere they interact with consumers and broadcast these stories across Facebook to drive word of mouth at scale.
What Facebook's Open Graph
Means to Marketers