The Impact of Social on Search - It's All About Content
Consumer behavior is changing more rapidly than ever before. With the exponential increase in online sharing, the way people search for, consume, and share information has forever changed. The shift is reflected in the ongoing changes to search engine algorithms, which now rank consumer-generated content more highly in search engine result placement (SERP). Marketers must implement strategies to drive consumer-generated content around their brand. Extole’s Impact of Social on Search ePaper includes:
- How consumer behavior is rapidly changing—people are sharing more online every day
- Changes to search engine algorithms, which reflect the shift in consumer behavior
- Why consumer-generated content is now a critical part of marketing strategies
- Three tips for launching referral marketing programs to improve SERP