Performance: Delivering Measurable Results with The Next Phase of Social Marketing
Date & Time: July 17th, 2012 / 10:00 am PT / 1:00 pm ET
Presenters:Jeremiah Owyang – Altimeter Group Brad Klaus, CEO – Extole
As the category of Social Marketing matures, we’re entering a new phase – Performance. Haphazard approaches are taking a back seat to driving measurable results from your social marketing investments. Join Jeremiah Owyang, Partner at Altimeter Group and Brad Klaus, CEO of Extole as they discuss the emerging phase of social performance, solutions available for markets today and examples of brands that are driving real results across the entire marketing funnel from their social marketing initiatives.
The webinar will cover:
- The evolution of social marketing – from experimentation to engagement and beyond
- The next phase of social marketing – social performance
- The power of referral marketing programs and how Facebook's Open Graph amplifies social performance
- Case studies from successful social marketing programs that drive real results