Performance: Delivering Measurable Results
with The Next Phase of Social Marketing
Presenters:Jeremiah Owyang – Altimeter Group Brad Klaus, CEO – ExtoleAs the category of Social Marketing matures, we’re entering a new phase – Performance. Haphazard approaches are taking a back seat to driving measurable results from your social marketing investments. Listen to Jeremiah Owyang, Partner at Altimeter Group and Brad Klaus, CEO of Extole as they discuss the emerging phase of social performance, solutions available for markets today and examples of brands that are driving real results across the entire marketing funnel from their social marketing initiatives.
This webinar covers:
- The evolution of social marketing – from experimentation to engagement and beyond
- The next phase of social marketing – social performance
- Consumer-to-consumer social marketing and how Facebook's Open Graph amplifies social performance
- Case studies from successful social marketing programs the drive real results