“Why Do People Share Online?”
Presenters:Brian Brett, Managing Director of Consumer Research at The New York Times Angela Bandlow, VP of Marketing at Extole Susan Frech, CEO of Social Media Link/Smiley 360 Adam Riff, SVP of Digital Strategy at MediaWhizLearn how the psychology of sharing plays a role in your social media advertising plans. This IAB webinar explores the New York Times study on why people share online, the top 5 tips to amplify the power of your customer advocates, how to utilize search within your social media plan, and a case study on how PAM used social media to increase sales and brand awareness.
This webinar covers:
- The Psychology of Sharing
- The integration of search and social media
- How to leverage social media to increase brand awareness and sales
- How to amplify the power of customer advocates